01
Connect Facebook once
One approval at Facebook and the studio brings you straight back. A shared page belongs to the business; a personal account stays private to you.
← Social Studio
Facebook, from inside Reclearly.
Your page, your neighborhood, and the comments that turn into clients.
- Caption
- 63,206 characters
- Folds at
- 477 characters
- Picture
- optional
- Inbox
- comments and messages
- Connect
- one approval
From the studio's own network settings.
Why Facebook
Why an agent posts here.
For most agents Facebook is still where the neighborhood is: the page, the local groups, the parents and the retirees who share a listing with a cousin who is moving. It rewards a steady page more than a viral one, and it is the network where a comment most often becomes a conversation.
By handIn the studio
Writing the postType it in the app, then again in the next app.Write it once. Give Facebook its own version only when it needs one.
Fitting FacebookGuess where it cuts off and hope the point landed.Facebook folds a caption at about 477 characters; the preview marks it.
PicturesAttach one, or not, and hope it looks right.Optional here. The listing graphic is one tap when it helps.
TimingPost when you remember, usually at night.Pick the slot. It goes out on time from the same calendar as every other network.
Checking itRead it twice and hope nothing breaks a rule.The reviewer checks fair housing wording, rate claims and listing facts before you ever see it.
Comments and messagesOpen the app to find out.They land in the studio inbox with Reply, Lead, Later and Done, and keyword rules answer the routine ones once you turn them on.
How it works
Three steps to Facebook.
02
Write once, check the preview
Tap Facebook in Post to, write the post, and see the Facebook preview beside the others before it goes anywhere.
03
Say yes on the board
The post waits as Ready until you approve it, unless you let reviewed posts send themselves. Then it goes out on time and shows on the calendar with its link.
Captured from the live studio on a demo account, Mitchell Realty Group, an invented Austin, Texas team. Every agent, listing, number and message in it is invented.
What the studio does on Facebook
Built for how Facebook actually takes a post.
Post as the page
Connect the business page once and the whole team posts to it. A personal profile stays personal and only you can see it.
The preview shows the fold
Facebook hides a long post behind See more after about 477 characters. The composer marks the fold so the line that matters sits above it.
Comments and messages in the inbox
Every comment on a post and every message to the page lands in the studio inbox, grouped by conversation, with Reply, Lead, Later and Done.
A first comment for the hashtags
Keep the post clean and let the hashtags ride in an automatic first comment.
Reply rules that wait
Keyword rules answer the questions you get every week, after the wait you set, once you switch them on.
Questions
The fair questions about Facebook.
Do I need a Facebook business page?
Yes. The studio posts to a page, not to a personal profile timeline. Connecting takes one approval at Facebook and brings you straight back.
Can the whole team post to it?
Yes. A shared page belongs to the business, so everyone on the team can post to it. Personal accounts stay private to the person who connected them.
Do comments and messages come through?
Yes. Comments on your posts and messages to your page arrive in the studio inbox as they happen, and a reply from the inbox goes back out on Facebook.
Where do I find the studio?
In your Reclearly dashboard. The Social Studio link opens it inside Reclearly, in your own workspace, and Facebook is on the Accounts screen.